AI Integrated Digital Marketing
Syllabus
- Module 1: Introduction to Digital Marketing
- What is Marketing
- How marketing works
- Digital Marketing principles
- Tools & platforms in Digital Marketing
- Module-2: Content Marketing & Content Writing
- What is content marketing
- Content marketing tools
- Process of content writing
- Content writing platforms
- Module-3: AI & Marketing
- What is AI
- How AI & marketing work
- Use & implementation of AI Tools
- Module-4: WordPress Website Development
- Installing WordPress
- Plugin installation & activation
- Designing & editing website
- Module-5: Search Engine Optimization(SEO)
- On-Page SEO
- Off-Page SEO
- Local SEO
- Technical SEO
- AI Search SEO
- GEO and AEO
- Module-6: Social Media Marketing(SMM) / Meta Ads
- Instagram Ads & Facebook Ads
- Facebook Page & Business Manager
- LinkedIn Ads
- Twitter(X) Ads
- Module-7: Search Engine Marketing(SEM) / Google Ads
- Campaign Types
- Campaign Objectives
- Publish & create campaigns
- Module-8: Email Marketing
- What is Email Marketing
- MailChimp creation & setup
- Module-9: E-Commerce & Shopify
- What is E-Commerce
- E-Commerce Website
- Shopify creation & setup
- Module-10: Site Audit & Competitor Analysis
- What is a site audit
- Site auditing tools & results
- Do competitor analysis
- Module-11: Affiliate & Influencer Marketing
- Affiliate Marketing
- Influencer Marketing
- TikTok
- Snapchat Ads